Reading Your Signal Feed

Your Signal feed is the central place to review all detected intelligence. This guide explains how to read, filter, and act on signals effectively.

Feed Layout

The Signal feed has three main areas:

Stat Cards

At the top of the feed, stat cards show:

• Total signals — how many signals are currently in your feed
• By type — breakdown showing how many of each signal type (keyword gap, competitor content, etc.)
• Opportunity score — average score across open signals

Signal List

Below the stats, each signal appears as a card showing:

• Type badge — color-coded label (keyword gap, competitor content, trending topic, etc.)
• Title — a summary of what was detected
• Date — when the signal was detected
• Source — where the data came from
• Opportunity score — a relevance rating

Quick Actions

Each signal has action buttons:

• View — open the full signal detail
• Activate — create a Cortex project from this signal
• Dismiss — mark as reviewed and not actionable

Filtering

Use the filter controls to narrow your feed:

By type — Show only keyword gaps, only competitor content, etc.

By status:

• Open — signals you haven’t acted on yet
• Acted On — signals that generated a Cortex project
• Dismissed — signals you’ve reviewed and passed on

Signal Detail

Click into a signal to see the full detail view:

• Snippet — the relevant content excerpt or data point
• Key points — AI-generated summary of why this signal matters
• Source URL — link to the original source
• Publish date — when the source content was published
• Brand fit score — how relevant this signal is to your brand
• Traffic estimates — estimated search volume or traffic potential (for keyword signals)

Acting on Signals

Activate

When you find a signal worth pursuing:

1. Click Activate on the signal
2. CXOps creates a new Cortex project titled “Signal: [signal title]”
3. The signal’s context is passed as source material for content generation
4. A draft is automatically queued for generation
5. The signal status updates to Acted On

You can then find the new project in the Cortex module and continue editing from there.

Dismiss

For signals that aren’t relevant:

1. Click Dismiss
2. The signal moves to the Dismissed status
3. It’s hidden from your default feed view (but still accessible via the Dismissed filter)

Tips

• Check your feed regularly — signals are most valuable when fresh
• Use filters — if you’re focused on SEO, filter to keyword gap signals. If you’re watching competitors, filter to competitor content.
• Activate generously — creating a Cortex project from a signal is low-cost. You can always discard the generated draft if it doesn’t meet your needs.