Connecting Sources
Signal Intelligence uses your configuration to determine what to monitor. Setting up your signal sources is the first step to receiving actionable intelligence.
Signal Configuration
Section titled “Signal Configuration”Navigate to Signals from the sidebar and open the configuration panel. You’ll define:
Competitors
Section titled “Competitors”Add the domains of competitors you want to track. CXOps monitors these for new content, ranking changes, and keyword opportunities.
- Enter competitor domains (e.g.,
competitor.com) - Add competitors up to the deployment’s configured limit
- Competitor content signals will detect new pages and blog posts from these domains
Keywords
Section titled “Keywords”Define the keywords and topics you want to monitor:
- Enter individual keywords or phrases
- These drive keyword gap analysis — CXOps checks if competitors rank for terms you don’t
- Keywords also inform trending topic detection in your industry
Signal Types
Section titled “Signal Types”Toggle which signal types you want active:
- Keyword Gap — on/off
- Competitor Content — on/off
- Trending Topic — on/off
- GEO Mention — on/off
- Industry News — on/off
Disabling a signal type stops CXOps from generating that category of signals, reducing noise if certain types aren’t relevant to you.
Data Sources
Section titled “Data Sources”CXOps pulls signal data from:
- Google News RSS — for trending topics and industry news
- DataForSEO API — for keyword gap analysis, competitor content detection, and search volume data
- LLM mention tracking — monitors how your brand and competitors appear in AI-generated content
Refreshing Signals
Section titled “Refreshing Signals”Signals refresh on the cadence configured for the deployment (typically weekly, daily, or real-time). You can also trigger a manual refresh at any time:
- Open the Signals page
- Click the Refresh button
- A background job is queued — you’ll see new signals appear as processing completes
The refresh status indicator shows whether a refresh is currently running, when the last refresh completed, and whether any errors occurred.
- Start focused — Begin with 3-5 key competitors and 10-15 core keywords. You can always expand later.
- Review regularly — Signals are most valuable when acted on quickly. Check your feed at least as often as your refresh frequency.
- Dismiss aggressively — Don’t let your feed get cluttered with signals you won’t act on. Dismissing signals helps you focus on real opportunities.