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Cortex Activate

Cortex Activate is the bridge between Signal Intelligence and the Content Engine. It lets you turn market signals into brand-aligned content with a single action.

How Activate Works

Section titled “How Activate Works”

When you’re reviewing signals in the Signal feed and find an opportunity worth pursuing:

  1. Click Activate on the signal
  2. CXOps creates a new Cortex project named “Signal: [signal title]”
  3. The signal’s context — URL, key points, keyword data, and source metadata — is injected as source material
  4. A draft is automatically queued for generation
  5. The signal status updates to Acted On

The generated draft is informed by:

  • The signal’s content and context
  • Your Brand DNA Vault settings (voice, tone, persona)
  • SEO analysis for the target keyword
  • GEO analysis for AI visibility

What Gets Created

Section titled “What Gets Created”

Signal insights in Cortex draft

The resulting Cortex project includes a draft with:

  • Optimized content sections tailored to the signal’s topic
  • SEO analysis targeting the keywords from the signal
  • GEO analysis for AI visibility optimization
  • Agent suggestions specific to the competitive opportunity
  • Behavioral insights based on your selected persona

From Activate to Published

Section titled “From Activate to Published”

The full pipeline:

  1. Signal detected → appears in your Signal feed
  2. Activate → creates a Cortex project with a generated draft
  3. Review & edit → refine content in the Cortex editor
  4. Compliance check → run Govern checks for brand consistency
  5. Approve → mark the draft as finalized
  6. Adapt → generate channel-specific versions (LinkedIn, email, ads, etc.)
  7. Publish → push to WordPress or export

When to Use Activate

Section titled “When to Use Activate”

Activate is most valuable when:

  • A keyword gap signal reveals a term competitors rank for that you don’t
  • Competitor content signals show a topic you should have a presence on
  • A trending topic is emerging and you want to be an early authority
  • Industry news requires a timely response from your brand

Tips

Section titled “Tips”
  • Act fast on trending topics — timeliness matters for trend-based content
  • Review before publishing — Activate generates a strong starting point, but editorial review ensures quality
  • Connect signals to personas — when editing the activated draft, select the most relevant persona for more targeted content
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