Identity Use Cases
Agency Managing Multiple Clients
Section titled “Agency Managing Multiple Clients”An agency managing five client brands creates a separate workspace for each. Each workspace gets its own Brand DNA Vault with distinct voice, terminology, and personas. When team members switch between clients, the platform automatically applies the correct brand identity to all content generation and compliance checks.
Key features used: Multi-workspace support, per-workspace brand identity, role-based access
Solo Marketer Building a Content Engine
Section titled “Solo Marketer Building a Content Engine”A solo marketer uploads their existing brand guidelines PDF and lets CXOps extract voice, tone, and terminology automatically. They refine three audience personas — their ideal customer, an enterprise buyer, and a technical evaluator — so that Cortex generates targeted content for each segment.
Key features used: Document upload and AI extraction, persona management, AI Readiness indexing
Rebranding Without Losing History
Section titled “Rebranding Without Losing History”A company going through a rebrand updates their voice and tone settings in Brand DNA Vault. The version history preserves every previous iteration, so the team can reference old brand guidelines during the transition period. Govern’s compliance checks are updated to flag content using the old brand voice.
Key features used: Version history, compliance rules, terminology management
Enforcing Terminology Standards
Section titled “Enforcing Terminology Standards”A healthcare company defines strict terminology rules — certain medical terms must always be used in their approved form, and competitor brand names are prohibited. Every piece of content generated by Cortex or checked by Govern is automatically scanned against these rules.
Key features used: Approved terms (green-light), prohibited terms (red-light), Govern compliance checks
Onboarding New Team Members
Section titled “Onboarding New Team Members”When new writers join the team, they can review the complete brand identity in Brand DNA Vault — voice, tone, examples, personas, and terminology — without reading a 50-page PDF. The structured format makes it easy to understand the brand quickly and start creating on-brand content immediately.
Key features used: Structured brand profile, persona definitions, completeness score