Performance Dashboard

The Pulse Performance Dashboard gives you a unified view of how your content is performing. It combines metrics from all sources (GA4, CSV, manual entry) into a single interface.

Dashboard Layout

Stat Cards

At the top, summary cards show aggregate metrics across all tracked content:

• Total views
• Total clicks
• Average engagement rate
• Total conversions

Trends Chart

The main visualization is a time-series chart showing metric trends over time:

• Toggle metrics — click legend items to show/hide individual metrics
• Date range — filter to specific time periods
• Hover — see exact values at any point in time

The trends chart makes it easy to spot patterns — traffic spikes, engagement drops, conversion improvements — and correlate them with content changes.

Content Table

Below the chart, a table lists each tracked URL with its metrics:

Column	Description
URL	The content page
Title	Page title
Views	Total page views
Clicks	Click events
Engagement	Engagement rate
Conversions	Goal completions
Source	Where the data came from (GA4, CSV, manual)
Measured	Date of measurement

Attribution

The attribution view links content performance back to its origin:

• Which signal inspired this content
• Which Cortex project generated it
• When it was published and through which channel

This connection lets you evaluate the ROI of your content operations — from signal detection through performance measurement.

Using the Dashboard

Identifying Top Performers

Sort the content table by any metric to find your best-performing content. High performers are candidates for:

• Adapting to additional channels via Adapt
• Creating follow-up content on the same topic
• Updating and re-optimizing for continued performance

Spotting Underperformers

Filter for content that’s below your goal thresholds. Underperformers may need:

• SEO re-optimization in Cortex (consider enabling auto-optimize)
• A content refresh with updated data or angles
• Promotion through additional channels

Tracking Goal Progress

Compare actual metrics against the goals you set in Pulse configuration. The dashboard highlights where you’re meeting, exceeding, or falling short of targets.

Reporting Frequency

Your Pulse configuration determines how often metrics are aggregated:

• Daily — see performance changes day by day
• Weekly — weekly rollups for broader trends
• Monthly — monthly summaries for executive reporting

GA4 syncs happen based on this frequency, and the trends chart granularity adjusts accordingly.