Adapt Use Cases
One Blog Post, Five Channels
Section titled “One Blog Post, Five Channels”A marketing team publishes a long-form blog post via Cortex. They then select the approved draft and adapt it for LinkedIn (formal, 300-word summary), Twitter/X (casual, 280-character hook + key takeaway), Instagram (casual caption with hashtags), email newsletter (neutral, with subject line), and a Google Ads version (concise CTA-driven copy). All five versions are generated in minutes and maintain brand consistency.
Key features used: Multi-channel adaptation, tone overrides, constraint enforcement
Agency Multi-Client Workflow
Section titled “Agency Multi-Client Workflow”An agency managing three clients sets up different channel configurations for each brand workspace. Client A needs formal LinkedIn + press release. Client B needs casual Instagram + Twitter/X. Client C needs all five channels. When adapting content, the workspace automatically applies the correct channel configurations and brand voice.
Key features used: Per-workspace channel configs, brand voice integration, multi-brand support
Rapid Social Response to a Trend
Section titled “Rapid Social Response to a Trend”A trending topic signal is activated, and Cortex generates a draft within minutes. The marketer immediately adapts the draft for LinkedIn and Twitter/X. The social adaptations are reviewed, approved, and posted before the trend cools off — total time from signal to social content is under 30 minutes.
Key features used: Signal → Cortex → Adapt pipeline, social channel adaptation, fast turnaround
Email Campaign from Existing Content
Section titled “Email Campaign from Existing Content”A content team has an approved blog post that performed well (tracked in Pulse). They adapt it for email — Adapt generates a version with a subject line, preview text, concise body, and CTA. The email respects the email channel’s word limits and includes the required unsubscribe disclaimer as a required element.
Key features used: Email adaptation, required elements (disclaimer), subject line generation
Platform-Specific Tone Adjustment
Section titled “Platform-Specific Tone Adjustment”A B2B brand maintains a formal tone on LinkedIn but wants to be more approachable on Instagram. They configure LinkedIn with a formal tone override and Instagram with casual. When the same blog post is adapted for both, LinkedIn gets polished professional language while Instagram gets a conversational rewrite with emoji-friendly copy — both maintaining the core brand voice.
Key features used: Per-channel tone overrides, formality levels, consistent brand voice