Content Briefs

Content briefs in Cortex provide a structured starting point for content creation. They combine your brand identity, SEO research, and competitive context into an actionable plan.

Creating a Brief

1. Navigate to Cortex and click New Project
2. Enter a project name and description
3. Optionally provide a source URL — CXOps will scrape and analyze the existing content
4. Select the content type as Brief
5. Choose a target persona from your Brand DNA Vault (optional but recommended)

CXOps queues a generation job that:

• Scrapes the source URL (if provided)
• Analyzes the competitive landscape for the topic
• Runs keyword research via DataForSEO
• Generates a structured brief informed by your brand voice and target persona

What’s in a Brief

A generated content brief includes:

Content Sections

Each section has a type (hero, body, features, CTA, meta) with:

• Original content — what currently exists on the source page (if provided)
• Optimized content — AI-generated recommendations

SEO Recommendations

• Primary keyword target
• Secondary keywords
• Keyword density guidance
• Heading hierarchy (H1, H2, H3 structure)
• Meta title and description suggestions

GEO Recommendations

• E-E-A-T evaluation (Experience, Expertise, Authoritativeness, Trustworthiness)
• AI visibility optimization suggestions
• Content structure recommendations for LLM citation

Agent Suggestions

AI-generated recommendations ranked by priority:

• High — critical changes that will significantly impact performance
• Medium — improvements that will help but aren’t urgent
• Low — nice-to-have refinements

Behavioral Insights

Audience engagement predictions based on your target persona — what’s likely to resonate and what might fall flat.

From Brief to Draft

A brief is a starting point. From a brief, you can:

1. Edit directly — Use the editor to refine sections and write full content
2. Regenerate — Request a new generation pass with updated parameters
3. Approve — Mark as finalized and ready for adaptation or publishing

Tips

• Always set a persona — Briefs without a target persona are more generic. Selecting a persona from Brand DNA Vault focuses the recommendations.
• Provide a source URL when possible — Even a rough draft or competitor page gives CXOps more context to work with.
• Review agent suggestions first — High-priority suggestions often surface the most impactful opportunities.