Competitive Monitoring

Competitive monitoring in Signal Intelligence lets you track what your competitors are publishing, what keywords they rank for that you don’t, and where content gaps exist that your brand can fill.

Setting Up Competitor Tracking

1. Navigate to Signals > Configuration
2. In the Competitors section, add the domains you want to monitor
3. Enable the Competitor Content and Keyword Gap signal types
4. Save your configuration

What You’ll See

Competitor Content Signals

When a tracked competitor publishes new content, CXOps detects it and creates a signal with:

• The title and URL of the new content
• A summary of what the content covers
• Key points about the topic and angle
• Relevance score to your brand and keywords

This helps you stay aware of competitor content strategies and identify topics they’re investing in.

Keyword Gap Signals

Keyword gap analysis identifies keywords where:

• Your competitors rank in search results
• Your brand does not rank (or ranks significantly lower)
• There’s meaningful search volume worth targeting

Each keyword gap signal includes:

• The keyword or phrase
• Which competitor(s) rank for it
• Estimated search volume
• Competition level
• Relevance to your brand

From Monitoring to Action

The power of competitive monitoring is the direct path from intelligence to content:

1. Detect — CXOps finds a keyword gap or new competitor content
2. Evaluate — Review the signal detail to assess opportunity value
3. Activate — Create a Cortex project directly from the signal
4. Generate — AI creates a draft optimized for the keyword or topic, informed by your brand identity
5. Publish — Edit, approve, and publish your response

This cycle lets you respond to competitive moves quickly with content that’s already optimized for SEO and aligned with your brand.

LLM Mention Tracking

CXOps also monitors how your brand and competitors appear in AI-generated content. This is increasingly important as more users discover brands through LLM-powered search and recommendation systems. The GEO Insights in Cortex help you optimize for this visibility.

Tips

• Focus on gaps, not imitation — Use competitor signals to find opportunities they’ve missed, not just to copy what they’re doing
• Watch for patterns — If a competitor is publishing heavily on a topic, it may signal market demand worth investigating
• Combine with trending topics — The most valuable opportunities often sit at the intersection of competitor gaps and trending topics