Channel Configuration
Channel configuration defines where your content goes and what constraints apply to each channel. Set up your channels once, then every adaptation automatically respects the rules.
Setting Up a Channel
Section titled “Setting Up a Channel”- Navigate to Adapt from the sidebar
- Click Add Channel
- Select the channel type: Social, Email, Paid Ads, Blog, or Press Release
- Choose the platform (e.g., LinkedIn, Twitter/X, Instagram, Google Ads)
- Configure constraints and tone overrides
- Save
Constraint Configuration
Section titled “Constraint Configuration”Each channel has configurable constraints:
Character and Word Limits
Section titled “Character and Word Limits”| Setting | Description | Example |
|---|---|---|
| Max characters | Hard character limit | Twitter/X: 280 |
| Max words | Word count ceiling | LinkedIn post: 300 |
Content Requirements
Section titled “Content Requirements”| Setting | Description | Example |
|---|---|---|
| Image required | Whether adaptations must include image notes | Instagram: yes |
| Required elements | Mandatory components in every adaptation | Ads: [“disclaimer”, “cta”] |
| Hashtag limit | Maximum hashtags allowed | LinkedIn: 5 |
Tone Overrides
Section titled “Tone Overrides”Each channel can override the default brand tone from Brand DNA Vault:
Formality
Section titled “Formality”- Formal — for channels like LinkedIn or press releases
- Neutral — for blog posts or general email
- Casual — for Instagram, Twitter/X, or informal social content
CTA Style
Section titled “CTA Style”Define a custom call-to-action suggestion per channel. For example:
- LinkedIn: “Learn more in the comments”
- Email: “Read the full report”
- Ads: “Download the case study”
Managing Channels
Section titled “Managing Channels”Active/Inactive
Section titled “Active/Inactive”Toggle channels on or off without deleting the configuration. Inactive channels won’t appear as options when creating adaptations, but the configuration is preserved.
Editing
Section titled “Editing”Update constraints and tone overrides at any time. Changes apply to future adaptations — existing approved adaptations are not retroactively modified.
Multiple Platforms Per Channel
Section titled “Multiple Platforms Per Channel”You can create multiple configurations for the same channel type. For example, separate social configurations for LinkedIn (formal, 300 words) and Twitter/X (casual, 280 characters).
Social Preview
Section titled “Social Preview”When reviewing adaptations, the preview mode shows how content will look on each platform:
- LinkedIn preview — headline, body, image placeholder, engagement predictions
- Twitter/X preview — character count vs. limit, thread structure if needed
- Instagram preview — visual layout with caption
- Set constraints conservatively — it’s easier to expand a tight adaptation than to cut a long one
- Use tone overrides strategically — not every channel needs an override; only set them where the default brand tone doesn’t fit
- Review platform-specific requirements — each social platform has evolving rules; update your constraints when platform limits change