Connecting Analytics

Pulse integrates with Google Analytics 4 for automated metric syncing. You can also import data via CSV or enter metrics manually.

Google Analytics 4 Connection

Setting Up

1. Navigate to Pulse from the sidebar
2. Open the configuration panel
3. Click Connect Google Analytics
4. You’ll be redirected to Google’s OAuth consent screen
5. Authorize CXOps to access your GA4 data
6. Select the GA4 property you want to connect
7. Configure the lookback window (default: 30 days)

What Syncs

Once connected, Pulse automatically pulls:

• Page views per URL
• Click events
• Engagement metrics
• Conversion events (based on your GA4 configuration)

Metrics sync on a schedule based on your Pulse reporting frequency setting.

Sync Status

The GA4 connection shows its current status:

• Active — connected and syncing normally
• Syncing — a sync is currently in progress
• Error — something went wrong (check connection settings)
• Last synced — timestamp of the most recent successful sync

Managing Connections

You can:

• View connection details (property ID, sync status, last sync)
• Update the lookback window
• Disconnect and reconnect if you need to change properties
• Trigger a manual sync at any time

CSV Upload

For data not in GA4 — or to supplement GA4 data with metrics from other platforms:

1. Navigate to Pulse
2. Click Upload CSV
3. Your CSV should include columns for: URL, title, views, clicks, engagement rate, conversions, and date
4. Upload the file — metrics are imported and deduplicated automatically

CSV-imported metrics are tagged with csv as the source, so they’re distinguishable from GA4 data.

Manual Entry

For quick one-off metric entries:

1. Navigate to Pulse
2. Click Add Metric
3. Enter the URL, title, and metrics (views, clicks, engagement rate, conversions)
4. Select the measurement date
5. Save

Deduplication

Pulse prevents double-counting by deduplicating on the combination of workspace, URL, date, and source. If you import the same data twice from the same source, it won’t create duplicate records.

Availability

Manual entry and CSV upload are always available. GA4 connection is available when enabled in the deployment.